Meet the NUCLEUS VISION founding team

“If you want to go fast, go alone. If you want to go further, go together.” — African Proverb

Since starting NUCLEUS nearly four years ago, we’ve been working to generate a 10x improvement to the customer journey at a retail store. The NUCLEUS team is an interdisciplinary crew of dedicated professionals who are committed to transforming retail shopping experiences using IoT — and who have the skills and knowledge necessary to deliver on our grand vision.

Today, NUCLEUS has a staff of over 40 professionals, whose work experience spans the fields of communication, engineering, research, development, chipset design, IoT architecture, data analytics, product design, and retail. We are dedicated to exploring big-picture problems and dreaming up innovative solutions, which will then work their way into NUCLEUS’s products and services. We pride ourselves on doing the right thing instead of the easy thing, and on finding the best solution to any problem at hand. After all, we are looking to revolutionize an industry that dates back to the beginning of civilization.

Today we are excited to introduce you to the primary driving force behind NUCLEUS.

Abhishek, a serial entrepreneur, conceptualized NUCLEUS while studying at Harvard Business School, and dropped out in 2013 to work on bringing his vision to life. Prior to NUCLEUS, Abhishek ran LorvenSoft Tech, a software services company providing digital technology solutions to a global suite of clients across the U.S., Canada and India. Abhishek has also worked as an Aeronautical Engineer for Gulfstream, a subsidiary of General Dynamics, where he first gained exposure to advanced sensor technology as he worked on next generation of private and military jets. In his decade-long professional career, Abhishek has also worked at Blackstone Group, the world’s largest private equity fund with over $350 billion worth of assets under management.

Prior to joining his brother Abhishek on the NUCLEUS journey, Avinash spent over 14 years developing technology solutions across SAP, machine learning, artificial intelligence, and IoT for a wide range of global Fortune 500 companies such as Siemens, BP, Philips and Bank of America. Avinash holds a Masters degree in Computer Science from the University of Illinois, and together with Abhishek built a multi-million dollar software services organization with operations spanning across the U.S., Canada and India.

At NUCLEUS, Avinash heads the technology and blockchain development efforts, along with his talented team of 22 engineers.

Martin Dudley is one of the most prominent names in the U.S. retail industry. Having built his career at Levi Strauss, where he headed Sales & Marketing for over 15 years, Martin instantly connected with our company’s vision and joined the team to head marketing and business development. Additionally, Martin also oversees all retail partnerships; using his network and industry reputation, has gotten us in front of all Fortune 100 retail brands to convince them to buy into NUCLEUS’s product offering and vision. Martin also oversees all digital marketing and branding efforts at NUCLEUS.

Brooks Atwood, an architect from the prestigious Columbia University, has perhaps the most interesting work experience of anyone in the entire NUCLEUS team. From a Professor of Product Design, Design Director for a live music events company, and a TED talks speaker to hosting a TV show on the FYI network, Brooks has had a very diverse range of professional experiences throughout his career.

Avinash and Brooks share their undergraduate alma mater, and all of his experiences seemed to fit perfectly into what NUCLEUS needed. Given NUCLEUS’s focus on brick-and-mortar retail stores, Brooks’s architectural background and deep design insights sparked his interest in our vision, and he joined us to transform NUCLEUS into a reality. Today, he is in charge of all things design at NUCLEUS.

This leadership team is strongly complemented by a solid management and execution team. We’re always on the lookout for smart talent to join our teams in the U.S. and India. Does our vision excite you? Think you fit the bill? Reach out to us.

We strongly believe that our team is equipped with the knowledge and skills to realize our vision for NUCLEUS. Become a part of the biggest creative disruption in retail and stay tuned for updates.

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